What a brand profile holds
A brand profile is the single source of truth for how your emails look and sound. You set it up once, and every template, signature, campaign, and hosted page pulls from it automatically. If you manage several brands or clients, each one gets its own profile.
Create a brand
There are two ways to create a brand profile: let AI extract everything from your website, or build it by hand. Both end up in the same editable profile, so you can always adjust the result later.
Edit and manage brands
All your brand profiles live in the Brands workspace. Open it from Brands in the navigation, or go straight to /brands.
The brand switcher
Once you have more than one brand, everything in SmartMailing is organized around which brand you are currently working in. The brand switcher is the small chip at the top of each workspace that shows the active brand and lets you change it.