Create a campaign
A campaign sends one of your email templates to your subscribers. Campaigns live at /campaigns and always belong to a brand, so each brand keeps its own campaign history and stats.
Send, schedule, and send-time optimization
Once your campaign has a subject, a template, and an audience, the Send mode section decides when it goes out.
A/B test subjects and templates
An A/B test sends different versions of your campaign to a small test cohort first, waits, then automatically sends the winning version to everyone else. You can test subject lines, whole template designs, or both at once.
Track, pause, and cancel a campaign
Once a campaign leaves the draft stage, its page switches from the composer to a live report. This page covers the report, the campaign statuses, and the mid-flight controls.