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Create your first template

Templates are the email designs you reuse across campaigns and automations. AI writes the copy and builds the layout; you get clean HTML you can edit and send.

Start a new template​

From the dashboard:

  1. On the Step 2 · Template card, click Let's create (or click New in the Your email templates panel).
  2. In the Create a new template dialog, give it a name (for example "Spring sale launch"). Names must be unique.
  3. Click Create.

You can also start from the templates page at /email-templates: pick a brand in the brand picker, then click New template. The template is created for that brand and named "Untitled template" until you rename it.

Either way, the builder opens on the mode selection screen: Pick how you want to start.

The three start modes​

Use a saved brand​

Pick a brand profile you have already created. This skips extraction entirely and jumps straight to a template picker styled with that brand. The flow is: pick brand, pick template, generate.

This is the fastest path once your brand is set up, and the reason step 1 comes first. If you opened the builder from the templates page with a brand already selected, this card takes you straight to that brand's template picker.

Paste any URL and AI extracts colors, fonts, logo, and copy, then generates a ready-to-send template. You can optionally save the result as a brand so you never have to extract it again. The flow is: enter URL, generate template, edit and send.

Because the extraction is AI-powered, you will see a short disclaimer first. Click I understand, continue to proceed, and remember to verify the extracted colors and content before sending.

Build from scratch​

No URL and no brand required. Upload your logo, images, and reference material, add context, then compose the template by hand with AI assistance. The flow is: upload assets, add context, compose, edit and send. Choose this when you want full control over every element.

Finding your templates later​

All your templates live at /email-templates. There you can:

  • Filter by brand with the brand picker
  • Search templates by name
  • Sort by Last updated, Recently created, or A to Z
  • Hover any card and click Load to open it in the builder, or the trash icon to delete it

The dashboard also shows your most recent templates in the Your email templates panel, with filter chips for each brand.

tip

Each new template counts toward your monthly AI generation allowance, which you can check on the Subscription card on the dashboard.

With a template saved, you are ready for the last step: send your first campaign.